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No message content is collected for ad targeting (same as Messenger), and there’s no in-app purchases to worry about.Kids can block and unblock their parent-approved contacts.“We’ve been working closely with the FTC so we’re lockstep with them.‘This works’, they said,” Facebook product management director Loren Cheng tells me.Before Facebook wrote any code or drew any designs for the app, it says it started research 18 months ago to find out what kids and parents wanted out of a potential product.

But these apps weren’t built for children’s privacy, and instead allow adult strangers to contact or follow kids.

Once the parent has authenticated it with their own account, they set up a mini-profile with their kid’s name and photo.

Then, using the Messenger Kids bookmark in the main Facebook app, parents can approve anyone who is friends with them as a contact for their kid, like aunts and uncles or godparents.

Messenger Kids is interoperable with the main Messenger app, so adults don’t actually have to download the Kids app.

Kids still can’t be found through Facebook search, which protects their privacy.

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